Tommy Cash
The main challenge for us was to convey the atmosphere of Cash's creativity, his flamboyance and showiness. We faced the task of incorporating his unique style into the design and structure of the longread, so that every element spoke about him and his work.
Challenge:
Task:
We have always admired the creativity of the Estonian artist Tommy Cash for his uniqueness and inimitable style. This inspired us to create a longread that would be as bright and bold as Tommy himself. Our task was to create not just a story, but a whole journey that would immerse the visitor into the world of this unique artist, reflecting his character.
Solution:
Taking inspiration from his music videos and photographs, we transferred Tommy Cash's unique style into our design.
Each element, each color, each line was thought out to create a truly unique project that breathes life into the artist's story.
"Tommy Cash: Immersion into the bold universe of an unconventional artist."
Tommy Cash is an artist who is not limited by genre boundaries. He explores musical borders,
intertwining styles and directions. From art-pop to electronic, from rap to hip-hop. He mixes styles to create his unique sound.
Tommy is an explorer in the world of art. His music videos are artistic works, full of surrealism and irony. His style is a challenge to society, a provocation, and at the same time, an exploration of modern culture.
* Tommy Cash at Paris Fashion Week
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Brutalism adheres to the principle of "form follows function", emphasizing functionality and straightforwardness. In our case, it allowed each element of the longread to have its place and meaning, creating a clean and confident design that brightly expresses the character of Tommy Cash. This was our key to creating a longread that is as unique and expressive as the artist himself.
Brutalism in design: Tommy Cash's energy
For the creation of the longread about Tommy Cash, we consciously chose brutalism in design. This bold and uncompromising style with its straightforward, open structure and refusal of excesses perfectly reflects Tommy's energy and uniqueness.
"Incredible! Feels like you've distilled the essence of Tommy Cash into design form.”
"Oh, how awesome!! I love watching designers create something non-standard and so boundary-breaking."
"Wow, this is spot on! It's like stepping into a Tommy Cash music video. ”
"Wow. I'm delighted! Very inspiring"
"The carpet alone is worth it Cool!"
"Excellent work, I really like it. Keep up the good work ❤"
unveiling his uniqueness through the prism of our art. We used brutalism to mimic his unique style and got a project that attracted attention and piqued the interest of the design community.
Creating this impressive longread, we delved into the world of the unusual and charismatic Tommy Cash,
So..conclusion
