We needed to create a site that reflected Component's philosophy of naturalness and eco-friendliness while appealing to their target audience. It was essential to emphasize the brand's eco-friendliness and commitment to naturalness by creating an interactive and visually appealing design.
Component - a service for selecting natural facial cosmetics, asked for our help in improving their website. However, after studying their brand book, positioning, and the current site, we realized that it was not enough to just make some adjustments - a complete transformation was necessary to properly convey the brand's spirit and enhance user experience.
In close collaboration with Component, we developed a new website structure, created a prototype and design that perfectly matched their brand. Our approach involved using a pastel greenish hue and plant photographs to convey eco-friendliness, and minimal makeup human face photographs to underline naturalness.
In this case, you'll learn how we transformed the Component website into a unique and impressive digital space.
"Component — data-driven cosmetics selection for natural beauty."