The main challenge for us was to convey the atmosphere of Cash's creativity, his flamboyance and showiness. We faced the task of incorporating his unique style into the design and structure of the longread, so that every element spoke about him and his work.
We have always admired the creativity of the Estonian artist Tommy Cash for his uniqueness and inimitable style. This inspired us to create a longread that would be as bright and bold as Tommy himself. Our task was to create not just a story, but a whole journey that would immerse the visitor into the world of this unique artist, reflecting his character.
Taking inspiration from his music videos and photographs, we transferred Tommy Cash's unique style into our design.
Each element, each color, each line was thought out to create a truly unique project that breathes life into the artist's story.
"Tommy Cash: Immersion into the bold universe of an unconventional artist."